TOP ACCESSORIES DESIGNER TARINI NIRULA ON WHY SHE’S DRAWN TO YOGA



eShe is an independent monthly magazine for women published out of New Delhi. Aekta Kapoor is a lifestyle journalist, and the founder editor of eShe magazine.

The following article is written by Tarini Nirula, Designer & Founder of YogaTara, for
e-She - An independent magazine empowering women around the world.

Yoga came into my life five years ago. I was going through a challenging phase due to which my mind was not at peace. I yearned for a feeling that I knew was missing from my life. As Rumi said, “What you seek is seeking you.”

Little did I know that this yearning would bring about a turning point in my life. A close friend suggested that I start yoga classes, and that was how this beautiful practice became a part of who I am today.

Yoga is a life-changing philosophy. Soon after starting the practice, I felt much healthier and more flexible as my body opened up with the asanas. I automatically became more conscious of my diet. The breathing techniques made me feel calmer because my mind was present in the moment, and this released all the tension in my body.

After practicing two and a half years of power yoga from an inspiring woman, I began my practice of the traditional school of Hatha yoga.

THIS IS WHERE MY MENTAL TRANSFORMATION BEGAN TO TAKE PLACE AT A DEEPER LEVEL.

There was increased focus on each posture, along with breathing techniques and mantra-chanting. I felt as if I was in a meditative state. Yoga for me became a practice not just on the mat, but off the mat too.

The smaller things in life started to bring me joy, and I felt a deep sense of gratitude towards my work, family, friends, employees, the beauty around me, my yoga practice, my own body, and the list goes on.

The curiosity to deepen my understanding of this philosophy and also to share it with others led me to undergo a professional teacher’s training course from learned gurus at an international school of yoga. Those five weeks were completely transformational for me.


Yoga means union of the individual soul with the universal soul. When one understands that there is a force greater than you and I, you start to believe in the impossible and make it happen.

My perspective towards life and every situation I am faced with, be it at work or outside, has changed. I am aware of my thoughts, and because I make it a point to always focus on the positive, I feel a sense of gratitude, peace and happiness which is absolute.

With the practice, during meditation, asana, and Pranayama, my body and mind have become stronger and I can in turn focus better – even on my design work. A sense of discipline has also come into my life, which gives me more energy for long days in the studio or in my workshops.

Eradicating the ego is extremely challenging, as it exists at some level within all of us. But through yoga, I am learning to let go of it. You begin to understand yourself and accept yourself.

I am excited to share this philosophy with people and continue to deepen my learning, which is lifelong! The benefits of yoga are innumerable; you just have to practice it with an open heart and feel the love, peace, health and happiness start flowing in, just as I did.

To read this article on the official e-she Blog, please click on the link below

https://eshe.in/2017/11/20/tarini-nirula-yoga/

Posted on Apr 04 2018

    

ALL HAIL THE BAG QUEEN : Tarini Nirula

A SAFETY PIN BY RADHIKA VISSANJI RAMANTAHN

Radhika is an ex-art director from the world of advertising who decided to put her interest and passion for emerging fashion across asia into a blog.

A SAFETY PIN: This blog serves as a platform for the emerging fashion talent in Asia. It simultaneously serves as an online space for discovery, perspectives, exchanges and conversations on the rise of fashion talent across the world.

All Hail The Bag Queen : Tarini Nirula

The young entrepreneur and accessory designer Tarini Nirula's clutches are a rage in the fashion world. Renowned for her fun-themed, hand-crafted minaudieres, her passion for fashion started at a very young age and manifested into her profession. An interesting play of colors, textures, prints and embellishments sets the tone for each piece.

Tuned to doing things with a fresh mind and thought Tarini cleared up her schedule to make sure she would do this interview full justice. Her sincerity, passion and commitment is reflected in her work.


Gardenia Embroidered Minaudière

Radhika: What did you want to be as a child? 

Tarini: I have been passionate about designing ever since I can remember. As a little girl, I loved fashion, dressing up and accessorizing. I would ask my mother to draw fashion figures for me, which I would then color in and accessorize. I think it’s safe to say that the inclination towards fashion and the creative arts started from a very young age.

Radhika: Do you have a fashion background?

Tarini: Topping in the subject of Art in my school (The Shri Ram School), I went on to apply to NIFT, which is the best fashion institute in India. After completing a four year intensive program and armed with a degree in fashion and lifestyle accessories, I started working on projects with design studios through which I gained experience in the industry and also experimented with various styles of design. After a year, I launched my own label of  luxury fashion accessories and graphics.


Love spell Pink Minaudière

Radhika: What inspired you to create your own label?

Tarini: To put it simply, designing accessories is what comes naturally to me, and I love every bit of it. Though it was not an overnight decision. I experimented a lot with various styles of design, before finally realizing that this is my true calling.

I did a bit of styling, designed clothes, worked on a lot of graphics-digital and by hand, and of course, designed accessories throughout. I think the time that it really struck me was when I noticed that I had been in a fabric shop for 4 hours, but it felt like hardly any time had gone by! Looking at all those colors, patterns and textures always leaves me with a tingly feeling of excitement, of creating something completely fresh out of an idea.

Shortly after, when I designed my first collection of bags in 2011, all the pieces sold out within a week, and that’s when I decided that I was going to take my passion and make it my profession.

Radhika: Tell us how your label came into being and how did it evolve?

Tarini: I launched my design label in 2011 and there has been no looking back ever since. After the sell out of my debut collection, I collaborated with renowned fashion designer Jenjum Gadi for the Wills India Fashion Week, where in I designed coordinated accessories to match the outfits on the ramp. I have also been designing a range of accessories for textile designer Bina Rao for her label Creative Bee, using fabrics that are all natural hand loom pieces. Apart from the various features in leading fashion magazines that include Vogue and Marie Claire, my designs are now available on Pernia’s Pop up Shop, one of India’s leading fashion retail websites. I receive inquires from all over the world, and have supplied to buyers in Paris, Milan, Germany, Australia and the Middle East to name a few.

I feel blessed to have people from different parts of the world appreciate the designs I create, and hope to spread all the joy I can through these pieces of art.


Celtic Knot Minaudière

Radhika: What's the best part about your work?

Tarini: All my collections are born with things that inspire me – vibrant colors, art movements, shapes, moods, architecture, culture, people, fashion trends, music and so on. Travelling and sourcing for different fabrics and materials, and finally holding a piece that was once just a vision in my head, is one of my favorite feelings. And when a buyer tells me how wonderful their experience of carrying that piece was - that is an indescribable feeling!

Radhika: What's your personal favorite bag from your recent collection?

Tarini: One of my personal favorite bags from my recent collection is the digital printed Minaudière with beadwork on it, called ‘Fierce’.  It’s inspired by the strong, confident and stylish woman of today.


Fierce Minaudière

Radhika: Do you have any other passions besides designing accessories?

Tarini: Besides designing, I also love travelling. I like to visit places I haven’t seen before, and meet new people. I also enjoy yoga, it’s therapeutic for me, and makes me feel fit enough to work long hours and stay agile. I love spending time with my family, which includes my pet dog Leo, who has even served as an inspiration for a few designs! I enjoy sports and being outdoors and I am an avid tennis follower. I also love seeing various styles of performing arts especially live performances by musicians.

Radhika: What are your aspirations as a designer?

Tarini: I have a strong vision for my design label. Being an entrepreneur is essentially all about planning right and taking calculated risks. I am always aspiring to create more unique designs, continue expanding my operations and reach out to every part of the world. 

Zari Minaudière

Radhika: Who is the woman you design for?

Tarini: My label is targeted towards women who are fashion conscious, have a keen eye for chic and classy designs, and at the same time have the desire to experiment and carry off their accessories with confidence and panache.

Radhika: What makes your design distinctive from other designers?

Tarini: Each piece of my collection of handcrafted Minaudière Clutches reflects my inspirations as well as my design philosophy. The art movements, the beauty of nature, optical illusion patterns, Mughal Architecture – Each collection has a story, an inspiration behind it, which may be directly or indirectly represented. Various techniques like applique work, artisans who create each piece by hand have explored embroidery and use of embellishments. Each Minaudière is like a piece of art, which is why all the ranges have a limited number of pieces, to add a touch of exclusivity along with an aesthetically strong design and functionality.


Archie Minaudière

Radhika: How would you define your design aesthetic? What excites you about accessories right now?

Tarini: Tarini Nirula- my design label, is synonymous with exclusivity, style, and a passion for the creative arts. My love for a high contrast color palette highlights the various hand made embroideries and surface ornamentation, making each piece a work of art. What excites me about accessories is the continuing evolution in their forms and their ability to completely transform an outfit.

Radhika: If you had to design one thing which you haven't tried to, what would it be?

Tarini: An exclusive range of bags for men.


Phoenix clutch

To shop for TN Accessories - www.tarininirula.in

To read the full interview on Radhika's Blog - A Safety Pin, please click on the link below-

http://asafetypin.com/Articles/63-all-hail-the-bag-queen-tarini-nirula.html



 

Posted on Mar 07 2017

    

TARINI NIRULA - FASHION & I BY AIEN JAMIR

AIEN JAMIR

She maybe a blogger and a style influencer first but Style-preneur is the word that best describes Aien Jamir. From starting her online store 'AJ-Store' on Facebook which went on to become a hit, to being the face of Fashion and I, Aien has done it all for the love of style and been aesthetically the best at it. There has been no stopping for this lady as her unique eye for fashion, style and beauty made remarkable waves placing her in the glossy pages of many prominent fashion magazines in the country such as Vogue, Cosmopolitan, Elle, Grazia, Femina and L’officiel. She has worked with a plethora of global brands like Gap, Nike, Adidas, H&M, Mac, Bobbi Brown, Aeropostale etc.

Aien's Blog, ‘Fashion and I’ aims to curate content and visuals to celebrate all things beautiful in the most sublime manner for its readers who thrive with the heartbeat called Style.

It was such a treat to be able to go through (touch and feel) one of a kind and signature bag collections of the talented accessory designer Tarini Nirula. Her collection speaks volumes about her taste in personal style, her love for quirky things and detailing.
Each of her work and piece shows her love for creative art. Having graduated from National Institute of Fashion Technology-India, where she specialized in Fashion and Lifestyle Accessories she had achieved so many milestones yet her modesty makes me respect her even more. It’s rare to find people with great talent, a humble heart and who loves to give back. But Tarini is amongst those few people who fit the bill.

When I was asked to do collaboration with her I didn’t hesitate a bit. Why? She has one hell of a quirky collection and I just knew her beautifully crafted clutches will fall right in with my everyday look book.

So here’s to Tarini and Archie Comics- a common love we both share – we both grew up reading them but who hasn’t right?

Stand out from the crowd with Tarini’s Quirky Clutches.

If you’re interested to purchase the Archie collection clutch CLICK HERE

Read the full Blog post on HERE
xx

AJ

Posted on May 07 2016

    

TARINI NIRULA SHEDS LIGHT ON RAJASTHANI HERITAGE WITH HER 2 NEW HANDBAG COLLECTIONS

AUTHOR - SAANYA GULATI

Reposted with author's permission, originally posted here on www.saanyagulati.com 

About the Author: Saanya is a writer on contemporary culture, politics, travel and lifestyle. She blogs at www.saanyagulati.com, and is currently completing her Masters at the LSE in London. Her work has previously been published in Times of India, DNA, Youth Ki Awaaz & more. She was one of our first buyers, and continues to be a loyal Tarini Nirula customer, carrying off these arm candies with flawless style!


What do prisms of light and Rajasthani forts have in common? Tarini Nirula is here to explain with her latest collections of occasion-wear bags.

Tarini Nirula, one of my favorite accessory designers, who I have previously collaborated with on my blog, recently launched two new collections. True to the TN brand, these are no ordinary bags – each exquisite statement piece has a story behind it.

Iridescence: Prisms of Light

Iridescence, the phenomenon of bright colours that change according to the angle of light, evokes imagery from one of my favorite songs from the Sound of Music:

“Girls in white dresses with blue satin sashes, snowflakes that stay on my nose and eyelashes, silver white winters that melt into spring.” 

Yes, these are a few of Tarini’s favorite things. If you didn’t get the reference, educate yourself here).

I shall write (or sing) no further, but get straight to the pictures that can shed more light on Tarini’s iridescent bags ????

“Iridescence is inspired by the natural elements around us,” Tarini explains.

Meticulous handcrafting is the hallmark of Iridescence, and Tropical Bliss, one of my favorite pieces, is a testament to that. This piece took almost 9 hours to complete, officially making it the most intricately designed piece of the entire collection.

Tarini has a team of skilled artisans working across Delhi. In Tropical Bliss, a bead has been hand-stitched onto the end of each pipe to embellish the wings.

Iridescence is a departure from Tarini’s earlier collections in its innovative usage of textures and dimensions. The collection uses a wide palette of colours to give the feeling of iridescence. The bags go best with vibrant plains.

You can even transform your everyday work outfit into evening-wear like I have done here with Majestic.

Jaipur: A Tribute to India’s Architectural Heritage

Lattice work, mirrored mosaics, and intricate carvings adorn the historic forts of Rajasthan. Jaipur’s Amer Fort, which is one of the city’s largest forts, was the main inspiration for this collection – and thus its name.

'Rani', which I have my eye on, can be styled with almost any outfit. It is inspired by the intricately carved windows that are characteristic of Rajasthani architecture, through which rani's (queens) viewed the world.

'Appliqué' is inspired by the famous patchwork of Jaipur – a complex needlework technique in which patterns are created by stitching smaller pieces of fabric together.

I have styled 'Applique' with Indian-wear, though its versatile enough to accessorize a casual western outfit too.

'Ferozi' is an interesting interpretation of the Latticework in Rajasthani architecture – the usage of sequins also gives the feeling of depth.

'Amer' is another classic, which uses simple textures and colours to create a beautiful design.

I wanted these collections to be different, she says –  and different they truly are!

Check out Tarini’s latest collections on her online store, and follow her on Instagram and Facebook to stay updated with her latest designs.


Posted on May 07 2016

    

CLUTCH ME BABY – TARINI NIRULA’S DESIGNS BY SAANYA GULATI

AUTHOR - SAANYA GULATI

Reposted with author's permission, originally posted here on www.saanyagulati.com 

About the Author: Saanya is a writer on contemporary culture, politics, travel and lifestyle. She blogs at www.saanyagulati.com, and is currently completing her Masters at the LSE in London. Her work has previously been published in Times of India, DNA, Youth Ki Awaaz & more. She was one of our first buyers, and continues to be a loyal Tarini Nirula customer, carrying off these arm candies with flawless style!

Though clutches recently came back into fashion, few of us know that they have been around since the 1920s, then referred to as the pochette. With the growing number of boutiques and design labels, the variety available today is obviously unmatched in the history of clutches. The challenge is now to stand out from the crowd.


While I don’t have brand loyalties when it comes to most accessories, clutches are an exception. That’s why I’ve decided to dedicate this post to Tarini Nirula, whose clutches I specialize in collecting.

Minaudières: arm candy love

Let me introduce you to the minaudière, which the French designer Charles Arpels invented in 1930. Tarini’s collections are an ode to the minaudière – a metal plated mini-clutch that was designed as an evening accessory to fit the basics: make-up and your keys. Remember that 1930s was the pre-phone era, not all these babies are cut out for your Nexus 5.

From the beaded to the bejeweled, to the floral and the patterned, each minaudiere is exquisitely handcrafted by skilled Indian artisans (#MakeInIndia) and exudes elegance, and exclusivity. Each bag has a story behind it. The Phoenix Red/Gold is one of my favourites.


Though it best stands out on plain black outfits, I have found that it works well with vibrant hues, such as peacock-blue and purple. Paired with plain colours it is bound to grab peoples’ attention. And it sure does, because I’ve received several compliments on it.

Apart from the aesthetics, each bag is highly functional and can transform from clutch to sling purse in a second – an option that not all clutches have. Though it may take a little time getting used to the clasps, innovation is the hallmark of any new enterprise, so you can be rest assured that the customer experience will improve over time.


So, coming back to the sling purse look, though it is less formal, it saves me from several awkward moments juggling way too many things in my hands while at an event. If any of you have experienced the frustration of trying to balance your bag, a wine glass, a phone, and god forbid you’re at a dinner party, where you’re constantly shaking hands, you know what I’m referring to!

Another minaudière that is part of the latest collection, is the Wild Rose Peach. Its light and summery look is perfect for the season. Paired with nudes and neutrals, it completes a cute Sunday brunch look.


Satchels: The bigger the better

While minaudière are the hallmark of Tarini’s collections, I am personally a big fan of the satchels. If you’re the kind of person who finds it difficult to just leave the house with a pair of keys and a lipstick (like me), then you may find these more practical. For iPad owners, this bag was in fact designed keeping in mind these dimensions. Say hello to your uber-stylish new iPad sleeve!


‘Hypnotize,’ true to its name, is precisely the reason I bought it. It also seems to have captured the attention of many around me who have asked me where it’s from.

Though I’ve styled it with a very casual outfit here, you can use this bag as part of an edgy night-look as well, since the black adds a formal touch. Once again, the chain lets allows you to carry it effortlessly, and works well for a day look.


What I like the most about Tarini’s work is that her designs are subtle, yet statement pieces. Somehow, you manage to stand out, but without looking like you’re trying too hard – an art that isn’t easy to master.

Lasting Impressions

As a testament to the lasting impression that these bags create, when I had my collection of Tarini Nirula bags laid out for this blog post, it was my man who noticed that one of them was missing. ‘Where’s the gold clutch?’ he asked me to which I was dumbfounded. But then it dawned on me – you don’t forget a Tarini Nirula bag when you see one.

So, for all of you fashion-forward women who carry your bags with confidence and style, and the men who remember them, here’s presenting the chain clutch, which I recently carried for a friend’s wedding.


Posted on Mar 27 2016